I remember the time when knowledge of Free Comic Book Day (FCBD) in the Philippines was delivered by word of mouth. It was a small celebration back then. There were few comic books with the FCBD label. It was a way of getting people to be interested in a medium that, though it was part of pop culture, wasn’t so popular that you would recognize the people in the community who would attend. That is not the case nowadays, and the simple celebration of a once niche medium has become an institution.
This year, FCBD has become an event flocked to by a great number of comic book fans. I usually line up to get my comics at the Comic Odyssey Galleria Branch. When Comic Odyssey opened its branch at Fully Booked at Bonifacio High Street, that’s where I go to get my free comics. And boy was I surprised this year to see the lines snake around longer than in previous years. The reason behind this increase? The influx of comic book related properties that has flooded visual media allowed for comic books to be part of normal everyday experiences. Comic book stories and characters can be seen on television, in movies, online and in advertisements which has spawned a greater awareness to promote a once cloistered medium of entertainment. Don’t get me wrong, comic books were never isolated from the general populace to begin. However, the current environment has expanded comic books reach to a much wider audience. The result: FCBD has become an established cultural staple. And I for one and happy to see the community grow in ways it has never grown before.
It no longer was a simple gathering for people to get their free comics. It has become an avenue for fans to celebrate their love for these characters and comic books in general. FCBD has elevated itself to a yearly convention that everyone looks forward to attending.
A lot of purists would complain that the community has become too mainstream and diluted. I’m not complaining. This is how the medium flourishes beyond survival. The fact that more people are interested in these characters and stories I’ve grown to love ensures that comic books will have a long and prosperous future that is no longer limited to the four corners of the comic book. FCBD has shown that comic book fandom is a living breathing creature that continues to grow as awareness of comic book content increases.
If anything, I’m just happy that people are appreciating comic books more now and FCBD is proof of that. The growth of the medium is a welcome sight to fans who enjoy this genre of modern literary fiction. The positive reception to FCBD is proof that comic books as a cultural art form will have a healthy future for a very long time. Excelsior!
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